CBO & Co-founder

Amith Narayanan MS

About Amith

Amith co-founded AIRIZZ and leads its business and growth practice, spanning digital marketing, marketing automation and commerce channel strategy for clients.

Writes about: Marketing Automation, Digital Marketing, E-Commerce.

Amith Narayanan MS on LinkedIn The AIRIZZ team Editorial policy

Articles by Amith Narayanan MS

Marketing AutomationWhatsApp-First Nurture for Indian D2C BrandsEmail open rates in India flatter to deceive. How to build a nurture sequence around WhatsApp without becoming the brand people block.
Digital MarketingHow to Get Your Business Cited by AI AssistantsAI assistants quote sources rather than list them. What makes a page quotable — answer-first structure, extractable claims and clean structured data.
E-CommerceCutting Returns and RTO on Indian MarketplacesReturns and RTO quietly erase marketplace margin. Where they come from — listings, sizing, address quality, packaging — and the fixes that work.
E-CommerceD2C vs. Marketplaces: Where Should Your Brand Sell Online?Your own store gives you margin and data; marketplaces give you demand and trust. How to sequence the two channels instead of choosing one.
Marketing AutomationMarketing Automation vs. CRM: What Each Does and Why You Need BothA CRM remembers your customers; marketing automation acts on what it remembers. How the two differ, how they work together, and what to set up first.
Digital MarketingSEO vs. Paid Ads: Where Should Your Marketing Budget Go?SEO compounds, paid ads buy speed. A practical framework for splitting your digital marketing budget between the two based on your stage and goals.
Marketing AutomationMarketing Automation 101: Turn Leads Into Customers on AutopilotWhat marketing automation really is, the workflows that move the needle first, and how to start without buying tools you'll never fully use.

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